Google is offering several subjects to learn on their platform, not only for programmers and designers, but also they provide for marketers. Digital Marketing Course offered by Google is for Google product users. Google said –
“As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.”
Google is offering Google Online Marketing Challenge, where student can win prizes. Prize doesn’t matter. What you will get from it is priceless. Google may give you certificate if you finished it. As you registered and walked through, Google know you. When Google entered Myanmar, I believe Google will not ignore talented people from the challenges.
If you really want to want to going too deep in digital marketing, Google would not provide you full data and information. For example, they don’t talk about Facebook in social media marketing. Google just teach you how to use Google+ for business. So it is your responsibility to find and learn about Facebook, Twitter, LinkedIn, WordPress, Joomla, Yahoo, Bing and other SEO tools. To learn about Search Engine Optimization, one of the best source is Search Engine Land. Also learn about Facebook Advertising, Facebook for Business, and Facebok pages. You also need to good deep about Mobile Marketing. In Myanmar, mobile phone internet user is much higher than desktop user in number. Many companies are focusing on mobile application. If you know more how to market through application, you will win.
Author: Aung Kham