Some of my foreigner asked me how important culture and religious is for Myanmar people? Some asked what to avoid when making a marketing and advertising contents. The image shown is what a bar made for their marketing campaign. Now those people who made are in jail. Even a foreigner, a New Zealand citizen is in jail now. I don’t know how many year they will have to live in prison. The pay back is big. There are may things that you have to be very careful when starting a business. Your marketing campaigns should be started after taking facts on
Yangon would be the best place to start an online business. But you cannot sell clothes for cold weather because Yangon is never getting cold. But your fancy products would be in high demand.
Making an advertisement with girls in short skirts would be nice. But you better don’t do it. People in Myanmar are going to like and adapt foreign culture. People over 30s wouldn’t like it. They like women in traditional dress. You can still make ads with sexy girls. But you will only get young consumers. Old consumers won’t try it. They love traditional contents.
Religion is the most important fact that you should never mess up with, especially with Buddhism. Honestly, even I don’t like when people use lord Buddha’s image in in-proper place. People in Myanmar are very sensitive about their belief. You need to respect all religions such as Buddhism, Muslim, Hindu, etc. Religion problem is still happening in Myanmar. Try to make sure your product intend for everyone else when your product really does. Otherwise focus on one group of people if your produce really does.
Author: Aung Kham