I’ve been helping to manage a mobile news website, since two months before, which have over 273000 fan on Facebook and over 70,000 viewership every month. I would say it’s the almost the amount of mobile product learning community. Only one percent of mobile phone users are hardware and software technicians and passionate learners in technology.
In Myanmar, there are over 17 millions of mobile phone user today. Many new users are coming online days by days. They will find useful information for them on Facebook and mobile apps. If you target that group of people, you have to change your business strategy. The mobile news website firstly aimed for people in mobile tech community. Therefore all news are about new products of Google, Apple, HTC, Samsung, Sony, etc and new innovation technology.
Do you think everyone will interest on those topic? Actually over 10 millions of mobile phone users will be wishing for tips and tricks to lock the phone, unlock the phone and how to use internet. Their knowledge level on technology products are quiet low. If you are writing about Google I/O, they will definitely not read yours.
If you want to target all people, you need to have a wider strategy. The other risk is whether you have to lose your current audience from tech community. That’s why you have to make a strategy which keep current audience and welcome fresher.
It’s not only for website. It is true for every products and services. You have to change your business strategy based on your target audience.