I sent email to Instagram press to know the user population of Instagram in Myanmar. But as you know, I get nothing from them back. It is possible that press email I sent to is not the right email. But anyway, I found out a way to measure the user population of Instagram in Myanmar. By that way you can apply in calculating any user population of any social media in Myanmar. Technically it will have some error, but logically it will be true. It is as follow.
The first step is taking Facebook user population in Myanmar as a base number because we can get Facebook user population from free insight of Facebook at Audience Insight page. According to it, Facebook now has over 7 millions in Myanmar. The next step is checking the most famous Public Figure page in Myanmar. Say Sai Kham Leng is the celebrity with the biggest amount of fan on Facebook with over 2 millions. Ok and then let’s go check him on Instagram. He has about 100K followers in Instagram.
The next step is dividing Instagram follower number of Sai Sai by his fan volume in Facebook, i.e. 100K/2Millions equals to 0.05. Then multiple that divided result by current Facebook user volume in Myanmar, 7 millions. The answer is 350K. Therefore the Instagram user population in Myanmar can be regarded as 350,000. You can approach this calculation by using percentage method as well. For example, Sai Sai has over 28 percent of fan on Facebook. In this calculation, we can also regard Sai Sai has over 28 percent of Myanmar Instagram user on Instagram. Therefore The result is still about 3 millions.
Why I use Sai Sai as a base number in this calculation is because of user behavior in Myanmar. In Myanmar, those who like celebrity fan page are people in all age and all region in Myanmar. You may wonder why I didn’t calculate by News & Media fan page. I didn’t because I couldn’t find out any media page on Instagram. It is also not relevant to take News and Media’s account of Instagram as a base number because Instagram is not news oriented. It is photo oriented platform. Celebrities upload photos and so that’s the best way to measure.
To know the user data by demographics is still hard, but if you really need, you can make a good guess by this way of calculation. I’m just sharing my knowledge and opinion which you may find it hard to believe or agree. But my prediction is, with this way, over 300K Instagram in Myanmar. Mostly users are youths and from urban regions of Myanmar, Yangon and Mandalay.
Can Instagram become a platform for marketers in Myanmar
I would say yes because user population is dramatically rising. However it has lower engagement than Facebook, still it has user number who upload minimum one picture per week and check one news feed per week. There has been some local business and international business brands in Instagram which represent Myanmar such as Samsung Myanmar, Ocean Super market and many other brands. Most of local celebrities use Instagram nowadays and they are now having a decent amount of fan on Instagram. Beside Facebook, it became a platform for youths to enjoy pictures. There Instagram can really become a platform for marketers.
When will Sponsored post be available in Myanmar?
It is the question I ask to myself most of the time because I can’t reach to any person from Instagram to know the answer. I can’t make a good guess with it. Google has been running Myanmar domain (google.com.mm) since three years ago, but Google for business is still not available yet in Myanmar. The problem they may found is about taking local data into their database center. But Facebook did it. Google use keyword based advertisement, so it is really hard for them to make keyword advertising business in Myanmar where unstandardized languages and keyboards are being used. Facebook don’t have that problem because their advertising feature is just to target to audience according to their data filled and demographic. When talking about Instagram it may be the same with Facebook’s method of approaching. Instagram is a part of Facebook which has so many similar features. Therefore if Instagram reach a decided amount of users, they will definitely start Instagram for business in Myanmar. But who knows the number they targeted. Do you think it is 1 millions? When Facebook start allowing Advertising feature in Myanmar, Facebook has been getting over 3 millions user. So 3 millions is a may-be amount.
Should you have business account on Instagram?
I will say you should if your business or product is targeting to youths. Let’s say it is mobile phone brand, magazine, restaurant or any service or product business which target to youths mostly. Instagram is a platform for youths especially those between 18 and 35. If you’re making a logistic business which import an export products, I won’t recommend you to have a brand presence on Instagram. But if you make a photo wedding service or studio, it’s the right time to start.
I hope you get my knowledge and information about Instagram from the article. Please subscribe Myanmar Entrepreneur for future reading to deep inside Myanmar entrepreneurs.