31st May, 2016, Yangon, Myanmar – Microsoft launched the latest SQL Server 2016 in Myanmar recently as the first step of joining the data revolution which keeps advancing across Asia Pacific region.
SQL Server 2016 represents a huge leap forward for the data platform with faster transactions and queries, advanced analytics, and new hybrid cloud scenarios. The launch celebrates the democratizing of access to insightful data and to the intelligent insights that can be derived from it.
Speaking at the launch, Rena Chai, Chief Marketing Officer for South East Asia New Markets said, “We have entered into an era where data has become the new fuel for business transformation. The ability to analyze massive amounts of data at will and even to predict future outcomes is now accessible to every business. At Microsoft, our goal is to enable organisations to navigate this disruption and those in the digital economy. SQL Server 2016 stands as an industry-leading, secured platform that will help Myanmar organizations to utilize their data to achieve the best outcomes.”
SQL Server 2016 is the first born-in-the-cloud database. It delivers breakthrough mission-critical capabilities in scalability, performance, and availability for important online transaction processing (OLTP) and data warehousing workloads. The powerful capabilities such as Always Encrypted and Role Level Security – were first tested in Azure by hundreds of thousands of customers and billions of queries. Microsoft’s newest database management platform also delivers a comprehensive, on-premises, enterprise-ready business intelligence (BI) platform that helps organizations to transform complex data into actionable insights.
“It is pleasing to see that local organizations are gradually progressing towards adopting technologies such as big data and Internet of Things (IoT). These adoptions speak of a new data culture in Myanmar and enterprises will have to deal with a massive amount of data eventually. SQL Server 2016 is an exceptional platform for local enterprises that will be able to abstract real-time insights to empower their organizations forward and develop a progressive journey towards a sustainable data culture,” Chai said further.
Organizations and different industry verticals across the globe alike want more insights to transform their businesses and services. Microsoft recognizes this shift and has integrated SQL Server 2016 with the tools and resources required to be ahead of today’s revolution curve.
Delivering his keynote, Keynote address: Introduction to SQL Server 2016 by Arijit Roy, Director Solution Sales at Microsoft – APAC – Data Platform said, “With upgrades in customer value spanning performance, security, performance, advanced analytics, and mobility, there are many reasons to celebrate about SQL Server 2016. This is no longer just a database, but a comprehensive data platform designed to power tomorrow’s apps that are both mission critical and intelligent. It empowers you and your apps to be disruptive in your own industries with the power of data today. With the correct components to power the transformation of this data revolution, SQL Server 2016 will support Myanmar enterprises to leverage the power of data to reinvent themselves as well as their businesses.”
Microsoft SQL Server 2016 integrates R language within their analytics to help people solve the most challenging problems in fields from computational biology to quantitative marketing. By removing the ETL process, Microsoft has created what they call a Mission Critical Intelligence that allows data to be stored, retrieved and analyzed in a single platform without needing to transfer the data from a source. SQL Server has everything built-in from Business Intelligence to Advanced Analytics, making this easier to use and costing less for the end user.
As part of this year’s SQL update, Microsoft is offering free licenses with every migration to the SQL server.