It is not too long I came to know the meaning of Monetizing into Myanmar. It is generating revenue or money. So let’s talk about monetizing digital content in Myanmar. Are you a website owner or a blogger? How do you monetize from your product? Here, in Myanmar, the strategy we are doing is Display advertising. Let’s talk by sub categories.
Putting all content on a platform and give the room for advertisers
It is what we are doing the most in Myanmar. We build a platform like website, blog, mobile app, etc. Then we publish all content on it and then we invite advertisers to advertise on your platform in terms of display advertising, video advertising and content advertising.
Display Advertising: We upload content on a platform such as on a website or into mobile application. Then we put a small display banner. It depends on you. But don’t ever give the banner bigger place on the website and app or which will ruin your product’s image. Just make it small and put it into right place not to interrupt visitor’s reading. It is generating money by adding banners for business.
Video advertising: Video content advertising is not quiet popular. The problem is internet connection problem. Don’t worry. The content can be uploaded on somewhere like YouTube or Vemo. Just embed the content and put the link into your website. The video would be shown in your website. It also save your server’s memory space. Video content wouldn’t work very well in mobile apps in Myanmar. It is also generating money by adding videos of business.
Content advertising (content marketing): You write articles about a product of your client. Then you publish it onto your websites and send email to website subscribers. Sending email is email marketing. Such kind of marketing method also needs your article and your content in digital format. Here some business asked you what kind of content they would like to put on your website sometimes because they may be doing it for search engine optimizing purpose. But when doing for product awareness, not much technical don’ts are not needed to consider. There are rules to write the content in Myanmar. There is the culture diversity between Myanmar and other country. The content must be relevent with Myanmar.
That’s what only few people in Myanmar are doing. They don’t build a website (or they may have), but they sell the content articles and other digital content to other companies. It is like B2B business. They provide the content. Mostly in Myanmar, freelancers are doing it. Monetizing from photos, graphic design, animations and video are becoming the easiest way. There are many local graphic design service companies in Myanmar. But the problem they are facing is the price. In local market, the price for digital image and design are still low when comparing with other countries. But later, it will be solved automatically because global companies are entering Myanmar.
What is your vision?
You have two choice; putting all of your content on your own platforms and then getting banner advertisements, and selling the content. Content is not all about articles. If your digital content is graphic design and other visual images, you better sell it, instead of keeping it on your websites and mobile apps.
How to do content business
You can create yourself and group creators in a place and make a business. However as it is a digital product, you must have a website. If the content is articles, you must have a blog at least. The challenge in Myanmar is content business is not developing too much. Businesses also don’t think they would get big effect by advertising through websites and mobile apps. Yes. It may be true for this time. As the population of internet user is not too much. But for future growth you must be ready. Right now is the good time to start creating own content in Myanmar. Don’t copy other and monetize from it. It would become an illegal job in Myanmar one day. A great entrepreneur said ‘Start your business now’.
Author: Aung Kham
Image source: theplannery.com.au