Creating a blog is the second step of expanding your business online. Do you know why I tell you this? It is preparing for future growth population of Myanmar internet user. Do you have a website? If you don’t, first create a website for company. Then create a blog which is integrated to the website.
Search engine algorithm is giving higher ranks to the websites which are full of relevant information for readers. Depending on your type of company, the information you are going to upload would be limited. It is the problem. Search engine will not give you higher rank. Then no one can easily find you website in Google, Bing and Yahoo. Then building blog for business become a strategy being used by big companies. It is not about big or small company. Every companies who want customers and audiences from online market should create a blog.
I must need to mention about Social Media here. In Myanmar, Facebook is the biggest platform people are on. As there is also one other issue about internet speed, people bound themselves just to wander around on Facebook. In such condition, you must need to make your social media page, Facebook page, full with relevant information. But when information is in long story form, drive users to enter your blog.
You may need professional writers and blogger to run the blog of your company. Your customer won’t spend their time much on your profile website. They don’t interest on your few information, but relevant information for them such as tutorials, tips and tricks. Blog even can become your brand image. Just don’t forget to link your blog back to main website. You can check that Apple, HTC, Samsung, GMC, Chevrolet, Sony, Toyota and many other startup companies have blogs. Following people need is making better business. But you must lead them. Leading them by creating new platform and driving them to walk on your is the best.
Author: Aung Kham