There are many social media apps emerging in Myanmar market. There are two categories by region. One is local social app and another is social media applications from other countries which intentionally targeting Myanmar market.
Social app from local entrepreneurs
There are more than five or six social media apps in Myamar, which includes Hush, Pyaw Kyi, Pwar, Momo Lay, Doe Myanmar and many more. Hush is like an anonymous social media app where you don’t know others and others don’t know you. You can update any status you want. The concept is letting you tell everything you are afraid to speak in person and in public. If you don’t like your friend, you can post a status there. Hush is developed by Nex, a local tech startup. Pyaw Kyi is also a social app which is similar to Hush.
Pwar is more like a mobile fouc social media where you can add friends, update status and chat. There are also other things you can do. It is an app. Pwar is developed by Ko Soe Thiha, an entrepreneur, former developer at BIT, a coporate size mobile app development company in Myanmar. Pwar is not officially released yet. But it will be released in this year. Momo Lay is content specialized social media app where bloggers and writers can have own page and full control over banners. The business concept is sharing benefits of advertisment together with app owner and writers. Users will be able to reach and engage with news and articles in Myanmar language.
Doe Myanmar is like a Myanmar version of Facebook. Many functions and feature look the same with Facebook. However Doe Myanmar has features and benefits for page owners and other parties which create pages and update content normally.
Global social apps in Myanmar
Viber, Line, Whatsapp, WeChat, BeeTalk, Tango and some others are global social apps emerging in Myanmar. You have no doubt that Viber is the leading social chat app in Myanmar. It has more than 5 millions active users today in Myanmar. Viber is Iseral based social chat app which lets you chatting each other and talk. They increased the features by having public chat which are chats of businesses and brands. Whatsapp is now one of the Facebook’s chat app. Whatsapp is also having fans in Myanmar. People said the benefit of Whatsapp is it can be used in slow connection to chat and to send images. WaChat is a social chat app being used by people lin in Shan State the most. It’s because WeChat is popular in Thailand and China and the culture streamed to the nearest part of the country which is Shan State.
Line is a japanese chat app which is also having millions of users in Myanmar. BeeTalk is a social app which is too much focusing in Myanmar market. They advertise everywhere in the city. They also advertise on many app stores online. Their user population is also jumping to from thousands to millions. Tango has been a chat app being used by Myanmar people to make free phone call through other countries.
I believe you have no doubts that Facebook and Messenger app are having biggest user population among other apps in Myanmar. However many more social media apps and chat apps are still emerging in Myanmar. Some came from other countries and some are just being born in the country. I can see that the rival is social media and chat apps will become interesting in Myanmar.