Viber is second most popular message/ VOIP app in the world
Viber claimed that they are the second most popular chat/ VOIP app in the world. The firsts place is being taken by WhatsApp. But when talking in the way of monetizing, Viber the world top app. WhatsApp is just for messaging. Line is following Viber in revenue and user population. Viber has over 460 million user in the world and more than 210 is active everday.
Viber user increment is 0.5 million per month
It’s unbelievable that viber user in Myanmar is increasing too much. Every 500,000 new users are activating accounts. So it means that within few years Viber can win the local chat app market.
Viber’s new feature
Viber’s new feature is ‘Public Chat’. Public Chat is a chat community to which everybody can join. But only 1 to 99 people can chat. The chat owner would be a brand or a public figure. At the launching time, Viber showed that they have Tin Moe Lwin, a local actress, as a public figure in ‘public chat’. Samsung Myanmar is a brand in public chat. There are 5 more companies. You can check public chat if you are viber is up-to-date.
Viber’s upcoming feature
Viber upcoming feature would be game. CMO of Viber said they are going to release game feature in Viber. It is interesting. Viber is now having office in 11 countries. CMO were answering all question via Viber chat from London.
How will Viber get the money from user
CMO said that he only expect one dollar per user per month. So now, Viber has over 460 million users. Their monthly income will be at least 460 millions USD. The ways they will monetize are in wide range. For example, they will sell you Viber stickers and games. I don’t know if Viber, in the future, would charge from business for having public chat. They said everybody can have public chat. But those who want will have to contact them. The email is email@example.com. They are also giving VOIP service. You can call international phones by Viber. You have to top up Viber for international calling.
Viber targeted Myanmar market because they has over 5.5 million users in Myanmar. And population is increasing. Viber see that Myanmar would be a market for them to generate a big income. The question is how do they get the money from users. It’s easy. They will have to deal with local mobile venders such as MPT, Telenor and Ooredoo. Interesting? Learn more about Viber in their website.
Author: Aung Kham