I think I don’t need to talk about global mobile market and business. You can also see that businesses via mobile are also developing too much. It’s more than what we can imagine. In 2011, Global revenue for SMS service was higher than GDP of Vietnam country. It is only about SMS. If we talked about mobile app, mobile internet, mobile website, mobile phone service, VOIP service, the revenue is beyond our imagination. So let’s talk about Myanmar.
In Myanmar, there was only a phone operator called MPT. Today, we are we have two more operators, Ooredoo and Telenor. It means that these three operators are going to support all Myanmar people to have mobile phone. In Myanmar mobile phone user population is higher than internet user. And one more fact is that mobile phone internet user population in Myanmar is higher than web internet user population. So First, businesses should think about SMS marketing. Later when network got developed to 4G, businesses can think about MMS (Multimedia messaging service). USSD type of messaging is also a trend in Myanmar. There are many technologies you can use for your marketing such as Bluetooth, wireless network, GPS and so on.
Businesses can easily start is mobile version websites and mobile application. Building a mobile website make you get more visitors via phones. Having mobile application is better. Today people prefer going directly into application without using any mobile browsers. Push notification of your mobile app will help your business getting in touch with customers. That’s why Apple introduced in 2007 for their iPhones. Today we can also see that in any mobile OS. So what are you waiting? You can start using paid search engine marketing with Google, getting banners in popular game apps and including QR codes on papers. You can pull and push customers by mobile marketing strategies. Altogether with web marketing, mobile marketing, PR and offline marketing, you will become a market leader.
Author: Aung Kham
Image source: theawsc.com