Do you know Ice Bucked Challenge? Ice Bucket Challenge is an activity involving dumping a bucket of ice water on one’s head or donating to the ALS Association in the United States. It went viral throughout social media during the Northern Hemisphere summer of 2014. Not only in US but also it is going through to other Europe countries.
Rule is different according to countries. Even Bill Gates, Zucker Berg and many others from IT industry participated in the event. They uploaded their video on their social media. ASL also got millions of US dollar from many countries. The campaign is still going viral. Myanmar can also adapt the campaign and localize to the good way. Those who can do campaign are NGO in Myanmar. Myanmar have over 2 millions Facebook users. Even if you do campaign in Yangon, it will also go viral. If getting help from offline media, the campaign will go through not only young people but also 30s.
Emile Auguste Chartier said ‘Nothing is more dangerous than an idea, when you have only one idea.’
Author: Aung Kham